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Buy a t-shirt or jumper to help support a vulnerable child this Christmas


Want another way to be a Secret Santa this Christmas? We’ve just launched an online clothing store where every item you buy helps more children have a safe and happy childhood.

Choose a t-shirt and jumper with our original slogans or pick one of the exclusive designs from celebrities such as Mrs Hinch, Mother Pukka, Lisa Snowden, Stacey Solomon, Kara Tointon and Una Healy.

We’ve also got lots of celebrities signed up to support our Secret Santa campaign – so look out for Action for Children ambassador Larry Lamb, Eyal Booker, AJ Odudu, Olivia and Alex Bowen and others modelling our collections.

Our vision is that every child has a safe and happy childhood and the foundations they need to thrive. By buying one of our jumpers or t-shirts, you’re helping us support 387,000 children, young people and their families every year and run more than 475 services across the UK.

Browse our shop now and choose your favourite design. You’ll know you’ve given a gift with meaning and that your purchase will go towards helping vulnerable children and young people who need it most.

*All of our clothing is made of certified organic cotton. It’s vegan friendly and printed in the UK with low-waste processes in factories powered by renewable energy.