Three pupils in every primary school face a deprived ChristmasMake a child’s Christmas brighter at our pop-up storeSecret Santa: give a gift with meaning this Black Friday

Black Friday is usually associated with busy shops and long queues, as people seek out the best Christmas deals. But why not avoid the rush this year –  and put your money towards a gift that will make a difference?

This year, as part of our Secret Santa campaign, you can choose to buy a virtual gift: you donate on behalf of a friend or family member to make that person a Secret Santa for a vulnerable child. You’ll be helping children across the UK who would otherwise go without and giving a gift with meaning at the same time.

Just choose one of the gift options for how your money can help (this might be a hot meal for a child or winter clothes to keep them warm in the cold winter months, for example), then personalise your certificate to send to your chosen Santa. 

Virtual gifting is one way to give more consciously during the festive season. It makes sure your money is going towards something worthwhile, and is good for the environment, too – reducing waste (packaging), and cutting back on your carbon footprint (you can do it at home). 

Do Black Friday differently this year and make Christmas extra special for vulnerable children in the UK. 

Buy a t-shirt or jumper to help support a vulnerable child this Christmas

Want another way to be a Secret Santa this Christmas? We’ve just launched an online clothing store where every item you buy helps more children have a safe and happy childhood.

Choose a t-shirt and jumper with our original slogans or pick one of the exclusive designs from celebrities such as Mrs Hinch, Mother Pukka, Lisa Snowden, Stacey Solomon, Kara Tointon and Una Healy.

We’ve also got lots of celebrities signed up to support our Secret Santa campaign – so look out for Action for Children ambassador Larry Lamb, Eyal Booker, AJ Odudu, Olivia and Alex Bowen and others modelling our collections.

Our vision is that every child has a safe and happy childhood and the foundations they need to thrive. By buying one of our jumpers or t-shirts, you’re helping us support 387,000 children, young people and their families every year and run more than 475 services across the UK.

Browse our shop now and choose your favourite design. You’ll know you’ve given a gift with meaning and that your purchase will go towards helping vulnerable children and young people who need it most.

All of our clothing is made of certified organic cotton. It’s vegan friendly and printed in the UK with low-waste processes in factories powered by renewable energy.  

“There was no magic”: why vulnerable children need your help this Christmas