Three pupils in every primary school face a deprived Christmas

Nearly one million under-10s from low-income families face a Christmas with little to celebrate, lacking basics such as winter clothes or fresh food.

Make a child’s Christmas brighter at our pop-up store

We’re thrilled to announce our Secret Santa Pop-Up Store, which will be open to the public from Thursday 5 December to Wednesday 18 December 2019 in Covent Garden, London.

Secret Santa: give a gift with meaning this Black Friday

Do Black Friday differently this year and make Christmas extra special for vulnerable children in the UK. 

Buy a t-shirt or jumper to help support a vulnerable child this Christmas

Want another way to be a Secret Santa this Christmas? We've just launched an online clothing store where every item you buy helps more children have a safe and happy childhood.